Tidewater is a coastal travel journal focused on cold water, remote places, and the people drawn to both. We created an editorial brand identity inspired by tide tables, using thin rules, fixed measures, and a restrained typographic system to give the publication a recognisable rhythm. The work included brand strategy, visual identity, editorial art direction, web design, and a flexible publishing system for issues, dispatches, and the archive. We simplified the reading experience around one clear column and built the digital structure so a small editorial team could publish without redesigning every story. The result is a coherent brand that supports long-form writing while remaining distinctive across covers, social content, and the website.